The visual storytelling approach in the development of this TIP’s sustainability report offers compelling advantages. By leveraging visual elements such as photos, graphics, and captivating designs, the report becomes more engaging and easily comprehensible. Visual storytelling effectively conveys key messages, strengthens the company’s narrative, and enhances reader engagement.

Furthermore, this approach improves information recall and retention, facilitates the interpretation of complex data, fosters an emotional connection with the audience, strengthens the company’s brandand enhances transparency in communicationwith stakeholders.

Design is the silent ambassador of your brand

– Paul Rand

Thanks to Neil Smith and Seda Dalgeç of Koan, for some helps and also the opportunity.

Art Director : Ahmad Zamroni

Graphic Designer : Hidayat Abubakar

Client : Kōan / TIP Group, Amsterdam

TIP Group is one of Europe and Canada’s leading providers of trailers, trucks and other equipment and add-on services to the transport and logistics industry. We operate in 18 countries worldwide, with annual revenues of more than €1 billion. Their fleet numbers over 120,000 units, making it one of the most diverse trailer and truck fleets in Europe and Canada.